Marketing Plan For Subway Marketing - 1516 Words

Executive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aim of the marketing plan is to evaluate Subway marketing strategies and the link with its objectives. Firstly, the marketing audit will be assessed using SWOT Analysis, P.E.S.T. analysis and five sources analysis to discuss operating performance and†¦show more content†¦Subway’s menu contains made-to-order customisable subs available in various sizes. The company also sells drinks, salads and wraps, snacks such as toasties and nachos, lunch platters for business meetings, mini-sized meals for kids and treats such as cookies, doughnuts and crisps. A limited number of UK stores serve halal meat. The company offers promotional deals on its food, to promote its value-for-money offering, which comprises of a  £2 breakfast deal and a  £3 lunch deal. A number of Subway’s London outlets offer a click-and-collect service possible to order online or via mobile. This function is incorporated via smartphone app also as well as enabling customers to collect points via the SubCard rewards programme. The Subway UK app is named SubCard and consents customers to scan their iPhone at the till to earn points towards a free sandwich. Recent developments – menu In autumn 2013 Subway launched the Steak Jalapeno Melt and Chicken Jalapeno Melt (available as a sub or flatbread) which was marketed in conjunction with the latest cinema release Hunger Games: Catching Fire which was advertised on drinks packaging. The brand has also been attempting to cultivate an image as a healthy eating provider; Subway joined the government’s Responsibility Deal in 2013, pledging to reduce the amount of saturated fat in its Kids’ Pak by more than 70%, replacing cookies and crisps with healthier options that include one of a child’s recommended