UK Corporate Governance Code Essay Example | Topics and Well Written Essays - 1750 words

Braveheart Essays

Authority/Braveheart Essays Authority/Braveheart Essay Authority/Braveheart Essay Braveheart Like 12 0 Clock High and Lawrence of Arabia, the characters in Braveheart are occupied with an edgy military battle against predominant powers. In such a circumstance, the nature of authority may have any kind of effect among progress and disappointment. As a charming pioneer who draws different gatherings together on the side of a reason, the character of William Wallace has numerous likenesses to T. E. Lawrence in Lawrence of Arabia and furthermore to Commander Davenport in 12 0 Clock High. The nearness of a charming pioneer carries numerous focal points to an association, ncluding an energetic base of supporters, yet in addition a few inconveniences, as exhibited by every one of the three movies. Charming pioneers like Wallace and Lawrence may motivate dedication and draw in initiates through the power of their characters. The two characters establish their underlying connections and win the dedication of the men they in the long run lead through demonstrations of dauntlessness, in Lawrences case, or ability in battle, in Wallaces. While this sort of consideration can move significant energy from adherents, who would then be able to accomplish results that would somehow appear to be unimaginable, such qualifiers for authority don't lways show a limit with respect to genuine key reasoning or asset the executives, which can prompt the ruin of the association. Authority Davenport in 12 0 Clock High was additionally a charming pioneer who was popular with his men. Be that as it may, his friendship was earned through fellowship, not administration aptitudes, which brought about the 918th gathering enduring high loss rates and mission disappointments. Gardner brings up that a successful pioneer can be estimated by the degree to which the person in question keeps up an attention on bunch goals. On account of alluring eaders like Wallace and Lawrence, the gathering goal and individual destinations regularly adjust. For the character of William Wallace, his own strategic retribution develops into the bigger objective of Scottish freedom, while Lawrences objective of Arab freedom originates from individual feelings toward the underestimated Arab clans. In any case, the shortcoming of initiative roused exclusively by magnetism can emerge out of a similar source as its quality, implying that the pioneers individual characteristics don't really reach out to the demonstration of complete administration. For Lawrence, for instance, whose individual personality and mbition in the long run cloud his impression of the gatherings battling under him, the emphasis on Arab freedom gradually moves to an attention on self-glorification. While he wins the fight for Damascus and accomplishes his general destinations, his powerlessness to impartially assess the circumstance fates the bigger objective of Arab freedom to disappointment. William Wallace, then again, doesn't experience the ill effects of a similar style of shortcoming. Like Lawrence, be that as it may, the intrigue dependent on his own notoriety is exceptionally solid among the average fighters, however more vulnerable among people with significant influence with individual stakes of their own. Lawrences men constantly leave the fight when they have aggregated enough cash to make the undertaking advantageous in light of the fact that their William Wallace over-gauges his own position at the skirmish of Falkirk, where he is deceived by Lochlan and Mornay, for whom cash and force are a higher priority than Scottish autonomy. Atticus from the film To Kill a Mockingbird makes a comparable mistake, expecting that his own conviction will be sufficient to conquer the bigot inclinations of the Jury. Conversely, General Savage accomplishes results driving the 918th in part since he is happy to be actually disagreeable and ingrain unit iscipline, joining the gathering around shared objectives as opposed to his character. Another mistake made by appealling pioneers in these movies is the reluctance to completely confide in their administrators and pioneer supervisors. Lawrence constantly will not recognize the counsel of al-Sharif all through the film, despite the fact that in a few occasions Sharifs knowledge would have kept up the union of the Arab battling units and kept Lawrence from being captured and tormented. William Wallace is additionally regularly reluctant to designate duty and tune in to the advice of others, uniquely the more mild voice of Robert the Bruce. While Roberts naivet?â © is generally answerable for Wallaces catch, his information in regards to managing the Scottish honorability could have kept away from the selling out and misfortunes in any case. Conversely, General Savage reliably demands the insight of the officials and directors working under him. While he doesn't generally react his officials exhortation, he is frequently ready to set aside his own conspicuousness so as to be a progressively viable pioneer. Charming pioneers frequently wind up as the beneficiaries of wild reliability from beneficiary subordinates. Be that as it may, this devotion doesn't generally stretch out to the objectives of the association everywhere, laying rather on the initiative fgure himself. At the point when this circumstance emerges, the character blemishes of the individual chief become shortcomings for the whole association, which may likewise do not have the union to finish on its objectives in the pioneers nonappearance. William Wallace, Atticus, and T. E. Lawrence all by and by fizzled at their targets, while the 819th accomplished at their goal correctly in light of the fact that the unwaveringness of the fghting men was to the association, not the fgure of the pioneer.

The Best Books Book Rioters Read in April

The Best Books Book Rioters Read in April Every month, we ask Riot contributors to share their favorite reads from the last 30 days. These picks are old and new and yet-to-be-released, and span all genres, so there’s something for everyone! Take a look: American War by Omar El Akka How does this sound: this book is like if Jesamyn Ward wrote The Road. Still need convincing? American War is the story of the second American Civil War, a war that breaks out in 2074 over the use of oil. Now, the North and South are once more divided, Texas has become a part of Mexico again, and China is the the most powerful nation in the world. Sarat is a young girl in Louisiana when the war begins, but when her father is killed, she and her family are moved to a camp for displaced persons. There she sees firsthand what the war does to people, and under the influence of a recruiter, makes a deadly decision about her part in the war. This is one of the most powerful debuts I’ve ever read, and it’s visceral and scary, too, because, as the author said in an interview, “I don’t think there’s much in this book that hasn’t happened; it just happened far away.” Liberty Hardy Black Sheep Boy by Martin Pousson I was lucky enough to interview Martin Pousson a few months ago and we became fast friends, but I’d only had a chance to read a few of the stories in this book at the time, and so I finally sat down with it properly. A novel in stories about a Cajun queer boy growing up in Louisiana, this book is a gorgeous piece of literature. I loved the writing, which swoops melodically around while also being totally coherent (hard to do), and the flavor of Louisiana and Creole and Cajun traditions and their slow loss were incredibly affecting. Ilana Masad Brown Girl Dreaming by Jacqueline Woodson Last year I read Another Brooklyn and was bummed out that I couldn’t really get into it. The writing was amazing but the characters felt distant. Still, I had heard only good things about Brown Girl Dreaming, so I decided to give it a try. I’m glad I did! Whatever prevented me from connecting Another Brooklyn was clearly not present in Brown Girl Dreaming. The writing is elegantly simple, making it accessible to readers of every age. Woodson’s vignettes of her childhood growing up during the Civil Rights Movement in New York and South Carolina are powerful and heartfelt. I highly recommend the audiobook, which is narrated by the author. Kate Scott Borne by Jeff VanderMeer Trust me: you are going to be hearing about this book for the rest of the year. It’s one of the best Sci-Fi/Dystopian hybrids to come out in years. Fans of VanderMeer’s The Southern Reach trilogy are going to eat this up. The book follows a scavenger named Rachel during the recent apocalypse. She and her fellow survivor Wick are threatened by Mord: an impossibly large (flying) bear who destroys everything in his wake. One day, Rachel finds a strange creature embedded in Mord’s fur. She becomes obsessed with this being, whom she names Borne. But who made Borne, and what is its purpose? I’m taking my sweet time reading this because I’m enjoying it so much, I don’t want it to end. The suspense, the dark comedy, the twisted Sci-Fi elementsI can’t wait to see how it ends. Jan Rosenberg Confessions of a Shopaholic by Sophie Kinsella I know: I’m late to the party on this one. This was the perfect feel-good book for traveling and reading with jet lag. It gave me palpitations at times Becky’s misadventures with letters from the bank and credit card companies were distressingly reminiscent of my own 20s. I loved how her situation resolved itself, and I loved her voice and her (again, very familiar) delusions as well as how very British it all was. Claire Handscombe Eliza and Her Monsters by Francesca Zappia (Greenwillow, May 30, 2017) I absolutely adored this book about webcomics, creativity, and the quiet buzz of anxiety, and I think teens will too. Eliza Mirk is the creator of hit webcomic Monstrous Seato the tune of actual merchandise and busy forumsbut you wouldn’t know it from looking at her. She doesn’t breathe a word of it around anyone except her two friends Max and Emmy, and her family doesn’t really get Eliza’s attachment to her phone, tablet, and computer. When a new kid transfers to her high school, Eliza is shocked to find out that not only does Wallace love Monstrous Sea, but he might just be one of the comic’s biggest fans. Eliza is a prickly cinnamon roll of a protagonist, with anxieties that feel almost unbearably real, and her world is small, but no less lived in. Angel Cruz The Garden of Small Beginnings by Abbi Waxman (Berkley, May 2, 2017) Unreliable narrators aren’t always murderers or train passengers. In fact, given that no one is entirely self-aware, any well-written character should have a skewed perspective of her own life and self, even if a book is a comedy about family life and gardening. Lilian Girvan, the central character of The Garden of Small Beginnings, is an illustrator, a mother, a sister, a budding gardener, and a widow, and her perspective on how she’s doing with each role doesn’t always match up with what readers can see around her. But that trait makes her a more interesting and realistic protagonist, and along with the book’s humor and eccentric supporting cast made it a great read. Trisha Brown The Gauntlet by Karuna Riazi This was my most anticipated book of the year and it did not disappoint! In fact, I loved it even more than I expected to. Farah and her friends, brother, family members, and all the people she encounters in The Gauntlet of Blood and Sand are real people who absolutely leapt off the page, and their adventures read in glorious 3D. So magical and lovely. Annika Barranti Klein Ghost by Jason Reynolds This was just a pitch perfect middle grade / youngish YA book that was a total delight from start to finish. I’ve been trying to read some boys marketed to boys to round out my librarian knowledge and this was a great start. I have to say that as someone who has very little interest in sports, I was surprised at how much I liked this story about a 13-year-old urban black kid Castle Crenshaw, aka “Ghost,” joining a track team. More than just a sports story, it was a sensitive, realistic look at a young person dealing with trauma and trying to avoid the crushing effects of racism, poverty, and abuse. But at the same time the novel was never preachy or heavy. It also didn’t provide easy answers, or present sports as a magical solution for black teen boys. Great in audiobook! Casey Stepaniuk Ha’Penny by Jo Walton The second book in Jo Walton’s Small Change trilogy is even better than the first. An alternate history set in a world where Britain made peace with Germany during World War II, shows how people respond as fascist rule begins to take hold following the events in Farthing. Inspector Peter Carmichael of Scotland Yard finds himself chasing terrorists who, it turns out, were planning to kill Hitler, an objective he sympathizes with. At the same time, the politically apathetic actress Viola Lark is preparing for the role of a lifetime in a gender-flipped Hamlet when she is drawn into the bombing plot. Viola’s story appealed to the theatre nerd in me, and Jo Walton does a great job showing how political apathy and a tendency to compromise can lead to disaster. It’s also fascinating how the book worked on me as a reader. I’m used to rooting for the detective and against the terrorists, but this book forces you to rethink all usual loyalties. I’ve started Half a Crown, the final bo ok in the trilogy, and it’s just as good so far. Teresa Preston The Hate U Give by Angie Thomas It seem unnecessary for me to try to explain why this was the best book I read this month, but I’ll try. This was a thought-provoking, wrenching, and immersive read. The characters were well-rounded, and there were so many complex dynamics at play between them. I was sick to my stomach while reading the beginning, then enraged, and cried multiple times. If you’ve been at all on the fence about this, definitely pick up The Hate U Give. It more than lives up to the hype. Danika Ellis Hexbound, Dark Arts Series Book #2 by Bec McMasters A strong and sexy couple, fully developed world and a meaningful continuation of the story arc begun in the first book of the series: Shadowbound Bec McMasters and Hexbound delivered in all areas. Set in an alternate London the series focuses on the HEAs of each of the three sons of the Prime Magician of the Empire. Book Two is the story of Adrian Bishop, one of the aforementioned sons, and Verity Hastings, a teleporting thief and unregistered magic user. Verity steals something left in Adrian’s care, and when she’s attacked in the dark (not in a good way) she offers to help him get it back. Steamy romance and flirtatious banter ensues. Characters from the first book are central to the plot of this one so I’d recommend you read in sequence. I was desperate for some escapism in April and this was exactly what I was looking for. Tara Cheesman The Hole by Hye-Young Pyun (Arcade, August 1, 2017) Just the idea of Korean horror in translation was enough to get me on board with this book. Even better, it’s reminiscent of both Han Kang and Shirley Jackson, a sly and sharp book that only slowly lets you see what it really is. After a car accident that killed his wife, Oghi is almost completely physically incapacitated, unable to move or speak and cared for by his mother-in-law. There is a lot of physical horror here that is troubling all on its own, as Oghi is less a physical being as a set of eyes and a brain watching the world around him, powerless. But as you read, you start to realize that there is more here than what it seems on the surface. There is something sinister that is sometimes seen but sometimes completely hidden. This is the kind of book where the most important story is the one that is never written but only hinted at around the edges. I may pick it back up and read it again just to make sure I’ve caught every little bit. Jessica Woodbury Hunger by Roxane Gay (Harper, June 13, 2017) I was drawn in by Bad Feminist, an essay collection that validated so much of what I was feeling about myself. I read and loved An Untamed State next, and it was beautiful and brutal. When I read that Gay was writing something about her difficult relationship with her body, my immediate reaction was I AM SO THERE FOR THAT, because my relationship with my body is also difficult. When the pub date was pushed back, I felt as if the anticipation was unbearable. The wait was worth it. Within the first page of this egalley, I knew this was a book I would have to own when it officially pubbed. Almost like prose poetry, Gay opens herself up in a way she never has before, splaying herself open on the page as she tackles issues of the body and sexual violence and self-worth. This is a book I know I will return to again and again, like self-affirmation. Like prayer. Steph Auteri I’ll Eat When I’m Dead by Barbara Bourland A delicious read as satisfying as eating a box of my favorite sour, sweet, and juicy candy! Bourland has extracted the magic of contemporary women/”chick-lit” books and woven in a detective mystery novel creating a great read. Think The Devil Wears Prada minus the monster boss, where the women are friends, and activists, and now throw in murder and a hot detective! Sounds good, right? It is! It starts with a locked-room mystery as Hillary Whitney is found dead in a room at her job seemingly having died from starvation… but how? Well that’s what Detective Hutton wants to figure out now that a postcard mailed by Whitney has shown up. Also on the case are two of Whitney’s coworkers/friends, Cat and Bess. But the more everyone digs the more strange things happenincluding another death! Jamie Canaves In the Country We Love: My Family Divided by Diane Guerrero and Michelle Burford I used one of my precious Audible credits to listen to this book by the beautiful Orange is the New Black and Jane the Virgin actress, and my credit was well spent. In today’s current political climate, I think this tale of the way this country has failed immigrants attempting to legally become citizens is very important and should be a mandatory reading for anyone talking in all seriousness about building walls and “bad hombres.” Guerrero’s parents were ripped from her at the tender age of 14 and she was left to fend for herself. In the aftermath, the government did not so much as attempt to ensure that a vulnerable teenager had a safe place to stay and a support system. When you realize how many children must fall through the cracks in this broken system, nevermind the number of families completely destroyed by it, it is utterly heartbreaking. Guererro continues her activism in immigrant reform, but if her only contribution to the cause is this book and the exposure to the system it brought, she has succeeded. Elizabeth Allen The Inquisitors Tale, or The Three Magical Children and Their Holy Dog by Adam Gidwitz, illustrated by Hatam Aly I read this and am simultaneously listening to it on Audible with my daughter. It is a perfectly delightful experience in both formats. In print, I adored the lovely illuminations and marginalia. On audio, the various actors give new layers to an already rich and complex story. The story itself is so sweet and fun and just exactly what I wanted to read right now. I loved it so much, and my daughter is loving it as well. Im a medievalist so this really rang my bell to see a YA medieval fiction that kids might get into. Kristen McQuinn Kindred: A Graphic Adaptation by Octavia Butler, adapted by Damian Duffy with illustrations by John Jennings I came late to Octavia Butler’s work and am making up for lost time. A friend in college suggested Parable of the Sower to me. I read that, really liked it… and then didn’t read any more of her work until recently. I was nervous going into this adaptation of Kindred how on earth could the art do justice to the complexity (and violence) of the original? Reader, it did. The art is beautiful and captures the horror of slavery, Dana’s struggle, and the weird compression of time. At the same time, it doesn’t fetishize the violence that Dana both witnesses and experiences as an African American woman living under slavery. If you’ve read Kindred this is a great companion. If you haven’t read it yet, this adaptation is strong enough to stand on its own. Ashley Bowen-Murphy The Last Neanderthal by Claire Cameron I couldn’t stop thinking about this book after I put it down. Telling the parallel stories of Rosamund Gale, a present-day archaeologist uncovering the find of her career, and Girl, a Neanderthal woman coming of age centuries before her, this novel explores how humans are linkedâ€"by DNA, by history, and by shared experiencesâ€"to our Neanderthal relatives. The scenes set 40,000 years in the past sing with urgency and tension as Girl tries to survive on her own in an unforgiving landscape. While the present-day scenes aren’t quite as compelling, Cameron’s exploration of the ties that bind Girl and Rosamund is incredibly moving and has stayed with me for a long time. Kathleen Keenan Love By the Books by Té Russ I have not shut up about this book since I discovered it looking for romances by authors of color about librarians. This is not about librarians, but the meeting and dorky, bookish courtship of a literary agent and a bookshop owner is all the adjectives: adorable, precious, marvelous, wonderful. Add strong family ties and great friendshipsâ€"including one with an opera singing neighborâ€"and youve got one of the more beautiful depictions of black love in the modern romance universe. (Note: this is self-published through Amazon, and could have used a run through by a copyeditor, but even a healthy smattering of typos didnt take away from my complete adoration of this couple and their story.) Jessica Pryde The Names They Gave Us by Emery Lord (Bloomsbury Children’s, May 16, 2017) I’ve shied away from contemporary YA over the last few years, only rarely dipping my toes back in if someone recs me a specific book. The subgenre has been dominated by first person narrators of late, and that’s something I often struggle to connect with, but I’m always looking for more YA to read. Emery Lord came highly recommended by a friend, so I jumped at the chance to read The Names They Gave Us. It was astonishing. This book is a very tough, emotional read handled with a deft touch and clean, beautiful prose. The world and its ensemble of characters are vivid and diverse, the dialogue is pitch perfect for teenagers, and the feelings ring incredibly true. Kay Taylor Rea The North Water by Ian McGuire A piece of literary fiction that grips like a thriller and reads like an adventure story. It’s a cliche but I really couldn’t put this down, and I finished it over three late-night reading sessions. It follows the voyage of whaling ship in the 1850s, a time when the whaling industry is floundering. However, McGuire cleverly subverts the usual trope of man’s mastery of nature found in earlier stories of exploration. At times brutal, in its descriptions of casual violence and slaughter of wildlife, there are moments of great beauty as the sailors encounter the sea and landscapes of the North Water. The choice of period is inspired. It is is a transitional time between tradition and modernity that allows the exploration of other borders: between spirituality and reason; between the human and bestial. It’s a riveting read, retaining the narrative propulsion of the adventure genre, but dealing with much headier, and interesting, topics. Alex Laffer Piecing Me Together by Renée Watson I loved this book about Jade, a teen girl growing up in a poor neighborhood in Oregon who attends a mostly-white private school. She is invited to an “at-risk” mentorship program called Women to Women, and Jade quickly figures out that just because her mentor is black doesn’t mean they can relate to each other. Jade’s voice is compelling and real, and the book is interspersed with gorgeous poetry (see Chapter 35, Things That are Black and Beautiful). The cover is also stunning artwork done by Bryan Collier which reflects Jade’s artistry and the overall theme of being stitched together and coming undone. I loved this book, and look forward to recommending it over and over again. Karina Glaser The Snow Child by Eowyn Ivey “November was here, and it frightened her because she knew what it brought cold upon the valley like a coming death, glacial wind through the cracks between cabin logs. But most of all, darkness. Darkness so complete even the pale-lit hours would be choked.” That’s the kind of prose that gives me goosebumps. A book with the word snow in the title may seem like an odd choice for April, but Tennessee had such a mild winter I was craving some wintry weather in my life. And The Snow Child did not disappoint. Set in the 1920s Alaska and based on the Russian folktale “The Snow Child,” the novel shivers with wintry weather, magic, and lore. A childless couple, Mable and Jack, move to Alaska after a terrible heartache, hoping to make a new life for themselves. On one wintry evening they build a snow child, and the next day a real child appears in their life. Is this the daughter theyve longed for? Is she human or magical? Or a little of both? Such an amazing first novel. I can’t wait to read her newest, To the Bright Edge of the World. Margaret Kingsbury The Stranger Beside Me: Ted Bundy the Shocking Inside Story by Ann Rule This month I’ve been binge listening to the podcast My Favorite Murder. I’m obsessed. There were a couple of episodes where Karen (one of the hosts) mentioned that she was reading The Stranger Beside Me. I was intrigued. When I picked it up, I couldn’t put it down. Ann Rule was a prolific true crime writer, and this is the work that really put her on the map. Back in the ‘70s, in some weird twist of fate, the serial killer she was writing about turned out to be her friend, Ted. The Stranger Beside Me is a well written and researched insider’s take on Ted Bundy, his murders, and his trial. Not only do we get Bundy’s narrative, but we see the way it impacted Rule’s life. It took her a while to come to terms with Bundy’s guilt, and, when she did, she mourned the man she knew. If you’re interested in true crime and have not yet read this classic, I’d definitely recommend it. Beth O’Brien The Silence of the Lambs by Thomas Harris I re-watched the movie early this month and decided to take a look at the book that spawned what is possible the most perfect crime movie of all time. The book did not disappoint. If anything, it’s even better than the movie. There is very little difference beteen the two plot-wise, though there are simplifications. The book’s prose is as haunting and eerie as the movie. This is one of those books that I can’t imagine people giving less than five stars, it’s just pure quality through and through. The version of the book I have begins with an interesting look at how the character of Hannibal Lecter came to be, and provides an interesting look at where writers’ ideas come from. Amazing movie, amazing book. Johann Thorsson The Underground Railroad by Colson Whitehead I put off reading this book, because even though I was intrigued by the whole “literal underground railroad” concept, I am also not typically a historical fiction reader. When it won the National Book Award I picked it up, and slowly read it throughout the winter in bits and pieces. Many scenes were harrowing and it was difficult to read at times. I had to walk away from it often. I read it again this month in preparation for a book discussion with the author we hosted at my library. The second time around, I could focus on the writing, the structure, and the way each scene was constructed, because I already knew the heartbreaking and horrifying details of what the characters endured, and I loved the book so much more. I’m not generally one who re-reads books, and this reading experience has me re-thinking that policy. Molly Wetta Warlock Holmes:  A Study in Brimstone by GS Denning Where’re my fellow Sherlockians at? If you love yourself some Sherlock Holmes adaptations, you need to read this book, stat. Denning’s take cleverly twists the original Conan Doyle stories so that Watson is the main detective and Holmes is… well, a warlock, who finds everyday social niceties  even more befuddling than his non-magical counterpart. Fortunately, with the help of Watson he’s able to maintain his human facade (barely). The results are like Sherlock Holmes on amphetamines: crazy fast-paced, delightfully weird, and absolutely hilarious. If you’re familiar with the canon, you’ll appreciate this book and all the stories’ inside jokes even more. I can’t wait for the next book in the series to come out! Tasha Brandstatter What Girls Are Made Of by Elana K. Arnold Arnold’s author note in her book talks about the inspiration coming from the idea of girls being “sugar and spice and everything nice.” She talks about the shame she felt about the idea of never living up to that standard growing up, that things like her body and its normal functions were shameful things for her to even think about. This plays out in her powerhouse book. Nina’s boyfriend Seth is her world. She’ll do anything to make him happy. To have his attention. But when the relationship ends suddenly, Nina can’t help but reflect upon what she did. Why she wasn’t good enough. What would make her a better good girl to that boy. The story flips between flashbacks and the present, along with a series of short vignettes that all highlight the roles girls and women are put into societally. This book is unashamed to talk about bodily functions, about choices girls can and do make for themselves, and the ways that girls can sometimes sabotage one another . . . as a means of getting the attention of another boy. A short, raw, and powerful story and says a tremendous amount about the patriarchy, about feminism, and the way girls are trained to be “good.” Kelly Jensen When Beauty Tamed the Beast  by Eloisa James This is my first Eloisa James novel, and I know it won’t be my last. It’s a Regency, set in Wales after the heroine Linnet leaves London in disgrace. She decides she’ll marry Piers, a “beastly” doctor, since what other option does she have? But once she arrives in Wales, things don’t go as she expects…. In addition to the romance, I loved the minor characters and the debates about medicine. This book has so much to offer! Rebecca Hussey

Marketing Plan For Subway Marketing - 1516 Words

Executive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aim of the marketing plan is to evaluate Subway marketing strategies and the link with its objectives. Firstly, the marketing audit will be assessed using SWOT Analysis, P.E.S.T. analysis and five sources analysis to discuss operating performance and†¦show more content†¦Subway’s menu contains made-to-order customisable subs available in various sizes. The company also sells drinks, salads and wraps, snacks such as toasties and nachos, lunch platters for business meetings, mini-sized meals for kids and treats such as cookies, doughnuts and crisps. A limited number of UK stores serve halal meat. The company offers promotional deals on its food, to promote its value-for-money offering, which comprises of a  £2 breakfast deal and a  £3 lunch deal. A number of Subway’s London outlets offer a click-and-collect service possible to order online or via mobile. This function is incorporated via smartphone app also as well as enabling customers to collect points via the SubCard rewards programme. The Subway UK app is named SubCard and consents customers to scan their iPhone at the till to earn points towards a free sandwich. Recent developments – menu In autumn 2013 Subway launched the Steak Jalapeno Melt and Chicken Jalapeno Melt (available as a sub or flatbread) which was marketed in conjunction with the latest cinema release Hunger Games: Catching Fire which was advertised on drinks packaging. The brand has also been attempting to cultivate an image as a healthy eating provider; Subway joined the government’s Responsibility Deal in 2013, pledging to reduce the amount of saturated fat in its Kids’ Pak by more than 70%, replacing cookies and crisps with healthier options that include one of a child’s recommended

Essay on Prescription Drugs and Drug Abuse in the United...

With access to prescription drugs, people are able to treat a multitude of diseases and illnesses. These drugs help deal with pain, inability to sleep, depression, and much more. Every day we are increasingly living in a world where there is better living through chemicals. However, what most do not seem to see is the rising tide of pain, illness, and ultimately death being caused by the pills people take every day. Most keep drugs in a special place in their minds, where they see them as harmless. Sadly, this is not the case, and in some cases our prescription drugs can be just as harmful as illegal drugs (King 68). In addition, these drugs are just as addicting as some of the drugs that most hold to be off-limits, and need to be†¦show more content†¦Opioid drugs are some of the most widespread pain medications that we have in this country; indeed, the fact is that opioid analgesic prescriptions have increased by over 300% from 1999 to 2010 (Mitch 989). Consequently, the number of deaths from overdose increased from 4000 to 16,600 a year in the same time frame (Mitch 989). This fact becomes even more frightening when you think about today; the annual number of fatal drug overdoses in the Unites States now surpasses that of motor vehicle deaths (Alexander 1865). Even worse, overdose deaths caused by opioids specifically exceed those attributed to both cocaine and heroin combined (Alexander 1865). While our major access to these drugs is doctors, we cannot simply lay blame on them, as there is not enough knowledge about these treatments to correctly appropriate drugs, and therefore extra is given (Hemphill 373). Alexander of the Department of Epidemiology of the Journal of the American Medical Association, states that â€Å"There are serious gaps in the knowledge base regarding opioid use for other chronic nonmalignant pain† (Alexander 1865-1866), which leads to the unfortunately large number of leftover drugs. In fact, the main place that people get their drugs are from leftover prescriptions (Hemphill 373). This leads to a bigger problem for our youth, where 81% of OTC drug abusers also end up using marijuana and hallucinogens (King 68). Over a million arrests are made every year forShow MoreRelatedPrescription Drug Abuse And The United States With Students2605 Words   |  11 Pages Running Head: Prescription Drug Abuse Prescription Drug Abuse in the United States with students Vikash Patel Wayne State University Prescription drug abuse among college students have increased over the past few years and is now a national problem. College students are abusing stimulant prescription pills just to stay awake to study and they will abuse the prescription pills just to stay awake to socialize with friends. According to the journal of Human Behavior in the Social EnvironmentRead MorePrescription Drug Abuse And Prescription Drugs1487 Words   |  6 PagesPrescription Drug Abuse Prescription Drug Abuse has increased in an alarming rate over recent years! Prescription drug related deaths now outnumber those from heroin and cocaine combined. The abuse in prescription drugs in America goes back more than a hundred years ago. Prescription drug abuse is the use of a medication without a prescription, in a way other than prescribed, or for the experience or feelings elicited. Although prescription medications are intended to help individuals, they canRead MorePrescription Drug Abuse And Prescription Drugs Essay1413 Words   |  6 PagesMost people are familiar with prescription medications; almost everyone has taken them at one point or another during their lifetime. Not all prescription drugs are addicting, but a large number of them are. 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Pediatric Acute Otitismedia Aom Health And Social Care Essay Free Essays

Pediatric ague otitismedia ( AOM ) is a prevailing medical status that affects many persons. This status is treated by prescription antibiotics, which have contributedto the addition in antibiotic immune bacterium. There has been some grounds to demo that antibiotic intervention is non ever necessary for the declaration of symptoms and the remedy of the status. We will write a custom essay sample on Pediatric Acute Otitismedia Aom Health And Social Care Essay or any similar topic only for you Order Now We propose to find the effectivity of 10-day Amoxil versus placebo in intervention of AOM. The survey design will be a randomised, dual blind, placebo controlled clinical test at paediatric and otolaryngology patterns in the Greater Philadelphia country. A sum of 400 Children between the ages of 6 months and 7 old ages will be recruited for this test. 200 participants will have antibiotic intervention, the other 200 will have placebo. The test will besides specifically evaluate intervention result in vulnerable populations, in this instance, kids less than 2 old ages of age. Specific Aims Acute otitis media is one of the most frequent unwellnesss of early babyhood and childhood, therefore one of the most common grounds for kids to see a doctor. ( Sarrell, et al.2003 ) . A In the United States, 93 % of all kids have had at least one episode of AOM by age seven. ( Sarrell, et al.2003 ) . Antibiotics are presently the intervention of pick for AOM in about all states. A In malice of this standard intervention, grounds of their effectivity remains limited in footings of clinical betterment ( Damoiseaux, et Al. 2000 ) . In fact, several surveies have demonstrated that AOM in kids can be managed without antibiotics ( Siegel, et Al. 2003 ) . Furthermore, in past research, there have been disagreements among decisions about the effectivity of intervention with antibiotics for different age groups. A One survey stated that there was no difference between interventions in kids under the age of two compared to kids under the age of six ( LeSaux, et Al. 2005 ) . A Another survey s howed age was an of import determiner of antibiotic effectivity ( Cohen et al. , 1998 ) . These tests have found a 10-day class of Amoxil was more effectual in the intervention of kids less than two old ages of age compared to kids two old ages and older ( Cohen, et Al. 1998 ) . A Aside from incompatibilities sing optimum age for intervention, the literature is missing in surveies comparing antibiotic interventions with placebo for AOM ( McCormick, et Al. 2010 ) . The end of this survey is to turn to the deficiency of grounds sing the efficaciousness of antibiotics for intervention of AOM and the incompatibilities in literature environing the issue of optimum age for intervention. A We propose to carry on a randomized controlled test comparing the effectivity of Amoxil usage for 10 yearss compared to placebo for intervention of AOM in kids between the ages of six months and six old ages. A The undermentioned research inquiries will be addressed: 1 ) What are the differences in intervention results of aten twenty-four hours class of Amoxil compared to placebo in kids with AOM between six months and six old ages of age? A To turn to this, the PCP will prove kids at twenty-four hours two, five, and 10 of the antibiotic or placebo intervention class utilizing the standardised diagnosing tools oftympanometry and otoscopic observationA Hypothesis 1: Both the Amoxil arm and the placebo arm will bring forth the same consequences at the completion of the 10 twenty-four hours intervention period. The differences between results will be undistinguished. 2 ) What are the differences in attach toing symptoms ( febrility and hurting ) in kids utilizing antibiotics versus those utilizing placebo intervention? A This will be addressed by giving the parents journals in which they must enter the kid ‘s temperature ( A.M. and P.M. measurings ) and the disposal of anodynes throughout the twenty-four hours. A The journal will besides incorporate the FLACC hurting graduated table which is to be used before the kid goes to bed. 3 ) Do younger kids respond otherwise to antibiotics intervention than older kids? To turn to this inquiry we will statistically prove for an age class ( six months-two old ages vs. two-six old ages ) by intervention group interaction consequence. It is our long-run end to get a criterion of diagnosing for AOM research. intervention, and outcomes that will let for farther, more specific surveies in the attention for AOM. Background AccuteOtitis Media ( AOM ) , otherwise known as the common otalgia, is a cardinal subscriber to pediatric health care loads and the most common ground for kids to see a doctor. The standard intervention of attention is a class of antibiotics, therefore doing AOM a outstanding subscriber to antibiotic immune bacteriums ( O’Neil ) . The in-between ear is connected to the nasopharynx by the Eustachian tubing. One of the maps of the Eustachian tubing is to run out the secernments of the interior ear into the nasopharynx ( Maxson,1996 ) . When the Eustachian tubing becomes compromised, accretion of in-between ear fluid creates an ideal environment for bacteriums growing ( Maxon, 1996 ) . As a consequence, kids suffer through the colonisation and reproduction of bacteriums, doing much hurting and annoyance. The most outstanding causative bacteriums lending to AOM are: Streptococcus pneumoniae, Haemopheliusinfluenzae, and Moraxellacatarrhalis ( Gould A ; Marx, 2010 ) . Therefore, the current criterion of intervention for AOM is through antibiotic therapy ( Cohen ) . In the United States entirely, 93 % of all kids see a instance of AOM by age 3 ( Sarrel et al. , 2003 ) . This per centum does non account for reoccurring instances. The complete use of antibiotics in intervention of AOM has greatly contributed to the addition in the sum of anti-biotic immune bacteriums ( Grevers,2010 ) . The addition in antibiotic opposition has put kids at intensified hazards because there is a possibility that farther intervention with antibiotics will non bring forth a healed result ( Grevers,2010 ) . A A A A A A Otitis media is one of the most frequent diseases of early babyhood and childhood and one of the most common grounds for kids to see a doctor. A AOM is the most normally treated bacterial infection in kids ( Siegel et al.,2010 ) A Siegel references that several probes show that there is small benefit to utilizing antibiotics in most kids with AOM. A Despite ample research ( eg.McCormick et al.,2005 ; Damoieseaux et al 2000 ; Le Saux et al. , 2005 ) attending on the intervention effectivity and results of antibiotics is missing standardisation. A Though there are many research articles on the topic of Pediatric AOM, the literature fails in its consistence. A In being is an array of clinical tests that investigate different fluctuations of antibiotic use ( eg. Leach et al.,2008 ; Sarrell et al. , 2003 ; Roark A ; Berman, 1997 ) but deficiency of survey reproduction has failed to verify the information gathered in the surveies. A Regardless, intervention of this infection a ccounts for gt ; 50 % of paediatric antibiotic prescriptions and every bit much as $ 5 billion yearly in costs ( Siegel et al.,2003 ) . A Pediatric AOM affects such a legion population, that it is merely good to society of farther look into the effectivity of antibiotic usage in AOM. A A A A A A A Confounding information in the presented literature of Pediatric AOM has made it hard to sum up research in the most good and effectual intervention. A bulk of the literature compares antibiotic use to either a placebo or alternate therapy.A A part of this literature considers immediate antibiotic use versus placebo ( a representation of â€Å" alert waiting † ) ( eg.A Damoiseaux et Al. 2000 ; Siegel et Al, .2003 ; McCormick et al. , 2005 ; LeSaux et al.,2005 ) . A Other tests are presented with the focal point of high dosage antibiotic usage versus low dose antibiotic usage ( eg.Roark A ; Berman, 1997 ) and alternate intervention use ( such as naturopathic intervention of AOM with Naturopathic Herbal Extract Ear Drops ) ( Sarrell et al.,2003 ) .A A Our literature hunt besides presented tests that investigated the differences in intervention result between different ages ( eg.Cohen et al.,1998 ; Leach et al.,2008 ) A A A A A A A A A A A Even with an array of published literature on paediatric AOM, there is a deficiency of standardisation in antibiotic dose for this medical problem.A A A Through our literature hunt, we have found that different surveies use different doses as the â€Å" current criterion of attention † .A In a aggregation of surveies, the criterion of intervention was given at assortment of doses which included: 40mg/kg/day, 50mg/kg/day, 60 mg/kg/day, 80 mg/kg/day, 90mg/kg/day ( Damoiseaux et al.,2000 ; Cohen et al.,1998 ; LeSaux et al.,2005 ; Leach et al.,2008, McCormick et al.,2005 ) .A A This makes it highly hard to compare the effectivity of intervention result between multiple surveies. A A A A A Our proposed research aims to look into and specify the difference in intervention result between antibiotic usage and no intervention in paediatric AOM. A Recently, there has been turning concern over prescription antibiotics and opposition of common bacteriums to antibiotics ( Siegal et al. , 2003 ) . A Block et al. , demonstrated that the pnuemococcal isolates from in-between ear fluids were 16 % comparatively immune and 15 % extremely immune to penicillin in kids who antecedently had AOM ( 1995 ) . A The literature is missing in research that investigates the long-run effects of early paediatric antibiotic usage. A It would be good to the paediatric population to restrict the sum of antibiotics administered in order to forestall the addition in the figure of antibiotic immune bacteriums. A A Literature Specific to Antibiotic Use There is more than one current theory for the intervention of AOM.A The first theory provinces that there is a difference between the doses of Amoxil prescribed to kids with AOM.A The high versus low dose intervention suggests that low dose intervention is merely every bit effectual as high dosage intervention ( Roark et al. , 1997 ) .A A The following theory for the best intervention of AOM is antibiotic intervention versus no intervention or placebo.A The research shows that there is more than one scheme in the attack to this theory.A The SNAP ( Safety Net Antibiotic Prescription ) attack is based on a compulsory 2 twenty-four hours waiting period before intervention ( either antibiotics or placebo ) ( Siegal et al. , 2003 ) .A The other attack is a standard antibiotic intervention versus placebo ( Le Saux et al. , 2005 ; McCormick et al. , 2005 ) .A Most research indicates that there is no difference between placebo and antibiotics ( Le Saux et al. , 2005 ; McCormick et al. , 2005 ; Siegal et al. , 2003 ) .A The concluding theory is based on the bad population, which is correlated to age.A There is a consensus that antibiotic intervention is more effectual in bad populations, largely patients under the age of two old ages old ( Cohen et al. , 1998 ; Leach et al. , 2008 ) . A Our hypothesis will try to clear up the disagreements between the current theories in order to develop a standard intervention for AOM.A The survey will include variables that deal with age, antibiotics, and placebo in order to happen a standard treatment.A Theoretical Model Most medical intervention for paediatric AOM is given as antibiotics. LeSaux ‘s survey further explains how antibiotic therapy is debated by comparing it to watchful waiting and detecting the declaration of AOM symptoms.Watchful waiting may set kids with AOM at addition hazard for major complications, particularly for kids under 2 old ages of age ( Damoiseaux et al, 2000 ) . However, LeSaux and Damoiseaux agree that abuse or overexploitation of antibiotics may take to antibiotic immune bacteriums. On the other manus, their research surveies raise inquiries because of their little sample size usage to understand how Amoxil and placebo affect kids with AOM. The usage of antibiotics besides involves an fiscal position therefore, in our survey we hope to happen a standard intervention of attention in our survey. LeSaux and Damoiseaux besides discuss how their research can assist extinguish prejudices by including elaborate descriptions of their topics, applied individual clinical d efinition and minimized different result of the survey ( 2005,2000 ) . A A Antibiotic therapy is widely used by doctors across the universe to handle AOM, but research lacks to efficaciously mensurate reoccurrence AOM. Therefore, this federal grant will assist distinguish the antibiotic therapy attack by discoursing their disadvantages and extinguishing prejudice from old research. Alternatively of concentrating on narrow age scope and individual dose of Amoxil, we will concentrate on the differences of intervention result between kids above and under the age of 2 old ages. Finally, the primary informations gathered through the grant will lend to the standardisation of intervention for attention of AOM for different age groups. It is possible for future research to develop alternate hypothesis based on the consequences that are to be found through this clinical test. Future research will be able to spread out the theory of â€Å" alert waiting † in many age groups and prove the â€Å" standard intervention of attention † from this survey. It is our hope from the information obtained from this survey to better the intervention procedure for AOM by placing the most efficient intervention sing factors that include short-run and long-run effects, antibiotic opposition and socio-economic well being. Methods Subject Selection A ; Diagnostic Procedure Childs who are diagnosed with AOM in between the ages of 6 months to 7 old ages will be eligible to take part in this randomised test. The kids were determined to hold AOM by 2 processs: 1 ) tympanometry 2 ) otoscopicexamination. The undermentioned exclusion standards will be applied: Child could hold undergone antibiotic intervention during the old four hebdomads, allergic reaction to amoxicillin, compromised unsusceptibility, craniofacial defects, the tympanic membrane is non integral, and another instance of AOM within the old three months. Study Procedure If the kid met the inclusion standards, the PCP will exhaustively depict the survey process to the patient ‘s parent or defender. A At that clip the PCP will besides obtain written informed consent from the parent. A A After informed consent is assented by the parent, they will have a package with a questionnaire sing general patient information ( see appendix a ) . A The package will besides include a digital thermometer ( Lumiscope 2210-214 Quick-Read Digital Thermometer ) for which the parent must mensurate the patient ‘s organic structure temperature twice daily, one reading in the forenoon and one at dark. The temperature values will be recorded in the journal that is included in the package. A The diary entries ( see appendix B ) will incorporate a subdivision to enter organic structure temperature values, a subdivision to enter analgetic disposal, a subdivision to enter hurting degrees in the eventide, and a subdivision to notice in an open-ended mode on any import ant symptoms associated with AOM. A A TheA 10-dayA trialA ofA amoxicillinA orA placebo will be administered and started on twenty-four hours of diagnosing. A The parents are expected to maintain an adequate and up to day of the month journal of the kid ‘s intervention class. A Follow up visits will be required on yearss two, five, and 10 of the test with the kid ‘s well-thought-of PCP. A A The PCP will measure the same measurings taken at the baseline visit ( tympanometry and otoscopic observation ) . A The household will be rewarded $ 20, $ 30, and $ 50 for each follow up visit, severally. A On the 10th twenty-four hours of the test at the follow up visit, the journal will be collected and the parents will be asked to make full out a intervention class contemplation ( appendix degree Celsius ) . A Parents or guardiansA can reach the survey central office or their referred PCP office anytime with inquiries sing the survey or to describe any terrible inauspicious event ( s ) , such as concern, febrility, sickn ess, hurting, or any other types of status. A On twenty-four hours 10, they will turn in the package including the parent journal to the PCP. Data Collection Instruments In the diagnostic and follow up stage of this test, tympanometry and otoscopic rating will be used to corroborate the presence of AOM and to follow its patterned advance through out the intervention class. Otoscopic rating will attach to tympanometry in the diagnostic processeand follow up steps. Otoscopic scrutiny will be the first measure in the diagnosing procedure. The scrutiny allows the PCP to visually corroborate the presence of AOM. The PCP will be looking for purulent in-between ear gush. In order to corroborate AOM quanitavelytympanogram steps will be used. Tympanometry is the noninvasive procedure of mensurating the comparative air force per unit area of the in-between ear. It is able to mensurate the squeezability of the air in the in-between ear ( Johansen ) . If the squeezability is minimum, it is assumed that the in-between ear pit is filled with fluid. Babies and little kids can present as a challenge when seeking to accurtely name due to rapid motions and shouting. D espite this, Palmu identifies the cogency of utilizing the tympanometry trial through his survey that showed that tympanometric measuring was successful in 94 % of babies that were tested ( 1999 ) . The parent journals will incorporate the FLACC ( Face, Legs, Activity, Cry, Consulibility ) ( Appendix C ) pain scale to be filled out day-to-day before anodynes are administered. FLACC is an experimental tool to quantify hurting. Each of the 5 symptoms is graded on a graduated table of 0-2, with a entire possible mark runing from 0-10. Manworren ‘s survey confirmed that the FLACC hurting graduated table is appropriate for mensurating preverbal kids in hurting from diseases ( 2003 ) . Voepel ‘s survey confirmed the cogency of the FLACC hurting graduated table by demoing distinguishable differences mark differences in pre/post analgetic disposal. The survey besides showed first-class dependability through exact understanding and kappa statistics ( 2010 ) . Data Management At the initial visit and all following visits to the physician ‘s office, an employee will come in the patient information into the on-line database. The information from the parent journals will all be transferred into the on-line database after entry at the terminal of the test. All informations entered into the on-line database will merely be accessible to those who have a user login and watchword to the plan. All informations that is handled by the PCP or our research squad will be kept confidential. It is to the parent ‘s arrested development to find how confidential they will maintain the journals during the intervention class. Statistical Analysis In order to analyse our information we will utilize the PSAW statistical plan, version 18.A This is the most up to day of the month version of the former SPSS program.A This plan includes the statistical trials that are relevant to our analysis. A A To measure the information we will utilize a qi square trial with a logistic regression.A The qi square trial is an appropriate trial because the information that will be used is at the nominal degree, which is nonparametric.A Besides, our informations is reciprocally sole, in that each patient will be assigned to merely one group. We will measure with a 2Ãâ€"2 eventuality tabular array, comparing treated and non treated to antibiotic intervention and placebo with a 95 % assurance interval.A The logistic arrested development will be used to find if the age of the patient will impact the result of the treatment.A It will demo the most likely anticipation of a group.A This will unclutter up any disagreement if placebo or antibiotics are th e best intervention option between patients less 30 months of age and 30-72 months.A A Research Timeline This survey does non hold a definite length due to our end to widen the survey until 400 survey participants are involved in the test. We will end the test at 5 old ages irrespective of the achieved participant survey population. In order to maintain standardisation amongst take parting PCP ‘s, we will keep quarterly visits to verify that the PCPs are following protocol. Once an person is enrolled in this survey ; it will necessitate 10 yearss of engagement. The participant will get down the intervention on twenty-four hours of registration and diagnosing. On the 2nd, 5th, and 10th twenty-four hours of the test, the participants must describe for a cheque in. If the participant suffers from any inauspicious events after the completion of the test, we encourage the parent to describe them. Decision After the completion of the research survey we will anticipate to happen no important difference between antibiotic and placebo intervention of AOM.A These findings will lend to regenerating intervention criterions for the AOM. By extinguishing the demand of antibiotics in certain populations, it will assist to diminish the turning figure of antibiotic resistantbacteria. These findings will besides extinguish some health care costs by eliminating the demand to buy antibiotics.A These findings will assist specify a criterion of pattern for doctors and other attention suppliers which will lend to the well-being of society. How to cite Pediatric Acute Otitismedia Aom Health And Social Care Essay, Essay examples

My Views on Patriotism free essay sample

Jose Luna Mrs. Peterson English 12, P. 2 1/21/12 Patriotism Many people think patriotism means supporting your government during times of war. I don’t believe that for many reasons. I think you can have patriotism and not support your country. I don’t think patriotism means supporting your government in times of war. A reason I am against this belief is because it is not always the same thing to be a good man and be a good citizen or patriot What if the government is doing something bad like telling us who to hate or you would be one of them. Would you hate them and be a good American or would you be human and ask why? This has happened before in the USA and is known as McCarthyism. I f you spoke out against the government you would be branded a communist. Eventually more and more people came to their senses and began to rebel against the government. We will write a custom essay sample on My Views on Patriotism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another Reason I don’t agree with this Idea is because what if our country was invading another for the wrong reason and killing thousands of innocent lives. I think a life is worth more than some resources. Would you stand be your government knowing its killing innocent people for a profit? A country that has done this is the USA, it has invaded many countries for it resources. My final reason is you don’t have to support your government to have patriotism. Patriotism is the love for your country. The government and the country are two very different things. The government is the way a place is governed. I believe we should always be loyal to our country and loyal to the government only when it deserves it. An example happened a long time ago in the time of the Aztecs and the Spanish Conquistadors. Montezuma (Aztec king)  was  stoned to death  by his  own people because he represented the he Represented the Agenda of White Spaniards Once He Was Captured. If Montezuma had not listened to the Spaniards then they would have supported him. In conclusion, patriotism does not mean supporting your government during times of war. To be a patriot all you have to do is love your country and be willing to sacrifice to protect it. We don’t have to support the government but we do have to defend it from threats including from an oppressive government.